What we’ve built Downtown
These projects reflect Cherry LV’s long- term commitment to the development and regentrification of Downtown Las Vegas.
Decades of ongoing work
Our work includes residential development, mixed-use projects, hospitality concepts, and workforce housing.
All projects are rooted in a long-term belief in the future of Downtown and the neighborhoods that make it special. They reflect where we started, how we’ve evolved, and the role we’ve played in helping shape Downtown over time.
Soho Lofts
Arts District
Soho Lofts is where the Cherry LV story began.
As one of our earliest downtown projects, it reflects our long-standing commitment to the Arts District and our belief in the future of walkable urban living in Downtown Las Vegas.
This development remains one of the clearest examples of our early investment in the neighborhood and our long-term commitment to help make Downtown better.
Newport Lofts
Downtown Las Vegas
Newport Lofts remains part of the Cherry LV story because we built it.
This property continues to reflect our role in early Downtown residential development and our contribution to the growth of urban living in Las Vegas.
shareDOWNTOWN
Downtown Las Vegas
ShareDOWNTOWN reflects a newer chapter in Cherry LV’s work.
Built around workforce housing, Share Downtown represents our focus on creating housing options for people who want to live near work, be part of downtown life, and participate in the continued growth of the city’s urban core.
Bringing people together
The Lady Silvia
Soho Lofts Retail
The Lady Silvia (now the Millennium Fandom Bar) is a bar and restaurant at Soho Lofts.
It was a project we launched during the 2009 downturn as a way to keep people working during a difficult time in Las Vegas’s economic history.
Guerrilla Pizza
Soho Lofts Retail
Guerrilla Pizza is a Detroit-style pizza restaurant on the ground floor of Soho Lofts in Downtown Las Vegas.
Its arrival continues to bring people to the building, support local businesses, and contribute to the fun of everyday downtown life.
BierGarten
Plaza Hotel & Casino
Built as an indoor/outdoor beer garden overlooking Fremont Street, it brought a more playful, experience-driven side to our downtown work.
Offering German-inspired food, more than 20 craft beers on tap, and a backyard-style setting with picnic tables, games, and live entertainment.
Pop Up Pizza
Plaza Hotel & Casino
Pop Up Pizza was another concept we owned and operated at the Plaza Hotel & Casino.
Along with other hospitality projects, it reflects our hands-on involvement in Downtown Las Vegas beyond development alone.
Reflecting long-term commitment
Together, these projects reflect Cherry LV’s long-term commitment to the regentrification of Downtown Las Vegas.
From early residential development to the kinds of concepts and communities that help a neighborhood grow stronger over time.