Committed to building a better Downtown
Cherry LV is a Downtown Las Vegas development company focused on projects that add long-term value to overlooked neighborhoods.
We fell in love with Downtown
That’s why for more than two decades, we’ve stayed focused on adding long-term value to this location. Not because it was the easiest place to build, but because we believed in what it could become.
We’re not trying to be the biggest developer in town. We’re a small team that’s spent years doing meaningful work in a small part of Las Vegas.
Our simple goal has always been “make Downtown better”.
Early believers in a different future
When the city began pushing to revitalize Downtown, Cherry LV committed to being part of that future. We chose to develop in areas many people had written off. The kinds of places locals used to warn you away from.
But we saw something else: a walkable grid, real neighborhood character, and a long runway for growth. That belief shaped our earliest work.
Cherry LV developed the first high-rise residential condo in Downtown Las Vegas, helping to show people what a different kind of urban living could look like here.
At a time when much of the city was built around driving from one isolated destination to another, Downtown offered something different. Walkability, proximity, and the chance to be part of a neighborhood still evolving.
THE FIRST HIGH-RISE RESIDENTIAL CONDO IN DOWNTOWN LAS VEGAS
Why Downtown?
For us, Downtown has always offered something the rest of the valley often doesn’t: individuality. It has character, charm, distinctive architecture, and a different (creative) vibe. That variety is part of what drew us here, and part of why we stayed.
We believe cities are better when they include neighborhoods people can actually walk around, experience, and belong to. That belief continues to shape how we think about development, from the Arts District and Fremont East to more recently, the Historic Westside.
INDIVIDUALITY
A neighborhood with character, charm and distinctive architecture
VARIETY
Part of what drew us here and part of why we stayed
Development that adds to the neighborhood
We don’t look at projects as isolated buildings. We think about what they add to the street, the block, and the broader direction of Downtown.
We think about how development can support local businesses, encourage walkability, create activity, and help neighborhoods feel safer, more connected, and more lived in.
Our first major project was in the Arts District, and we’ve consistently tried to incorporate an art component into our projects, whether through local artists or design choices that reflect the area’s character.
Over the years, we’ve seen what sustained investment can do. In places where there were once no sidewalks, no trees, and no streetlights, there are now residents walking dogs, riding bikes, and participating in real Downtown living.
Projects with purpose
Our portfolio spans residential, mixed-use, hospitality, and neighborhood- serving destinations, including Soho Lofts, Newport Lofts, The Lady Silvia, Pop Up Pizza, Beer Garden, and Resnick’s Grocery. More recently, our work has focused on workforce housing, the missing middle.
Building where others overlook
We’re drawn to places where the story is still unfolding. Places where thoughtful development can strengthen the neighborhood and help build a better future over time.
In the Historic Westside, for example, Cherry LV recently moved forward with a new workforce housing project. This area had not seen private development at this scale in roughly seventy years.
Leadership team
Cherry LV is led by a passionate team with deep experience in development, operations, and the long-term evolution of Downtown Las Vegas.
Sam Cherry
Founder, CEO & Principal
Sam Cherry has spent 25 years developing Downtown Las Vegas, creating projects that help make the neighborhood more walkable, active, and connected.
A Las Vegas local, Sam’s work has always been rooted in community. From early residential high-rise development to workforce housing, hospitality, and mixed-use projects, he has focused on building places that bring people into Downtown and give them a reason to stay.
For Sam, development is not just about buildings. It’s about creating useful places, supporting local businesses, and helping Downtown become a stronger neighborhood for the people who live, work, and spend time there.
Grant Garcia
Co-Founder, COO & Principal
Grant Garcia is co-founder, chief operating officer, and principal of Cherry Development, where he plays a central role in shaping the firm’s vision and leading the execution of its developmental and operational work.
With more than 25 years of experience across mixed-use, residential, and commercial real estate, Grant is involved in projects from early concept to lease-up and long-term performance. His work includes the shareDOWNTOWN collection, shareWESTSIDE, The Good Word Social Club, Newport Lofts, and Soho Lofts.
Grant brings together the developmental and operational sides of the work, from entitlements, design, and construction oversight to leasing, marketing, and property operations. His focus is helping create projects that work well from the start and continue to add value over time.
Jason LeDell
Managing Partner & Investor
Jason LeDell is a real estate executive with more than 25 years of experience in multifamily housing operations, high-rise residential communities, mixed-use development, and property management.
As managing partner and investor with Cherry Development, Jason works alongside Sam and Grant on the planning, operations, and long-term performance of urban residential developments in Las Vegas.
His work focuses on the systems that help residential communities run well, including housing operations, leasing strategy, asset management, financial reporting, vendor coordination, and property management infrastructure. Across projects including shareDOWNTOWN Arts District, shareDOWNTOWN Fremont East, and shareWESTSIDE, Jason helps make sure each community is set up to lease successfully, operate smoothly, and perform well over time.
Together, the team brings developmental experience, operational focus, and a deep commitment to Downtown’s future.
There’s more
to come
For decades, Cherry LV has helped shape the neighborhoods, housing, and destinations that continue to define Downtown Las Vegas.
We believe Downtown still has years of growth ahead, and we want to keep doing our part to help it succeed. We will continue to build thoughtfully, supporting the neighborhoods around us, and helping more people see what’s possible here.
If you’re interested in joining our mission, get in touch. We would love to hear from you.